A packaging project can take a variety of forms. Sometimes it holds a retail product. At other times it's a direct mail unit that lights up and talks to the viewer. We've designed packages that play games with the recipient or demonstrates printability of a paper substrate. We've also created shiny packages that dispense medicine to make patients feel better or offers a fuel supplier a morning pick-me-up of fresh-ground coffee. Regardless, we try to make the package colorful and products memorable.